Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them
by Michael Silverstein,Neil Fiske
ISBN 13: 9781591840800
Format: Hardcover (320 pages) Publisher: Portfolio Published: 29 Dec 2004 Other Format: Hardcover, Illustrated
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Language in Culture: Lectures on the Social Semiotics of Language
by Michael Silverstein
ISBN 13: 9781009198844
Format: Paperback (370 pages) Publisher: Cambridge University Press Published: 22 Dec 2022